Julie Chenell, co-founder of Funnel Gorgeous, smiling in a white lace vest, surrounded by a vintage collage of handwritten letters, postage stamps, a farmhouse, and fluffy sheep.
Julie Chenell, co-founder of Funnel Gorgeous, smiling in a white lace vest, surrounded by a vintage collage of handwritten letters, postage stamps, a farmhouse, and fluffy sheep.

IN 2026 it's finally time to
turn your expertise into offers that actually sell

Funnel Gorgeous® is an all-in-one marketing education platform for online business owners. We combine FG Funnels®, a full-featured software for building websites, funnels, courses, and communities, with a library of courses covering offer strategy, launches, and webinars, plus an active membership community.

Funnel Gorgeous® is built for entrepreneurs who have expertise to sell and want a structured, beginner-friendly path to grow their business online.

Cathy Olson, co-founder of Funnel Gorgeous, smiling in a black blazer with colorful hair, surrounded by a vintage collage of an aerial map, a Victorian fashion illustration, and handwritten text.

you shouldn’t have to choose

Most platforms give you the tools and disappear.
Most courses give you the strategy with no way to execute it.
And most communities are just places to lurk.

FG is what happens when all three actually live in the same place.

SOFTWARE

that grows with your business

FG Funnels handles your website, funnels, courses, email, AI and automation, so your tech stack doesn't slow your business down.

STRATEGY

that meets you where you are

From offer creation to launching to webinar conversion, the courses inside FG are built around what you actually need right now.

SUPPORT

that never makes you feel stupid

Inside FG, there are no dumb questions. We pride ourselves on facilitating one of the kindest and smartest groups of marketers, with support that meets
you right where you’re at.

from the people in the room

Kilah Lawson

“I came from Kajabi and
was on the fence about switching for over two years. Migrating everything over is a lot of work, but the support at FG Funnels has been unmatched.”

KILAH LAWSON

Postpartum & Motherhood Support

Erica Wernick

“I've been with FG Funnels
for a while and the support
has consistently been
amazing. I still can't believe I
can get help on design questions. That was never possible at ClickFunnels.”

Erica Wernick

Success Coach

Melinda Johnson Stortenbecker

FG is all that Julie says it is. I have very little tech ability and they've been so patient. They're walking me through building my lead magnet and conversational AI, without stress. Massively fun.

Melinda Johnson Stortenbecker

Homeschooling Educator

Amelia Hirota

I woke up at 3:45 AM in New Zealand to attend. Worth every second. I'd had FG Funnels for nearly 2 years and built nothing until this class.

By the end, I had a working funnel.

Amelia Hirota

Fertility Acupuncturist & Coach

Heidi Thompson

“This Launch Gorgeous curriculum is amazing!

Funnel, workflows, promo emails, all done. I've got a webinar scheduled for
my existing audience with ads to follow.

That did not take as long as I thought!”

Heidi Thompson

Wedding Professional Business Coach

Webly Alfred

“I've got a PhD in buyer's skepticism...

I don't throw money or recommendations around lightly. So when I say FG Society is worth it, I mean it. You can literally book a client to cover the cost.”

Webly Alfred

Tech & Launch Strategist

Sasha S.

First course I've ever
finished in one afternoon!
I LOVE IT!

Sasha S.

Digital Creator

here’s how fg helps your business

BUILD

THE SOFTWARE

FG Funnels is an all-in-one marketing platform for building websites, funnels, courses,
and communities, with built-in email, text,
and AI automation.

Most platforms hand you the keys and disappear.

FG Funnels comes with the technical horsepower of an enterprise-level platform and the support of a team that actually answers your questions. Whether you're building your first opt-in page or automating a full product suite, you'll have step-by-step guidance and real humans in your corner, so you won't feel stupid, and you won't feel alone.

Multiple screens showing the FG Funnels platform, including a webinar page, a website builder, a pop-up form, and a revenue dashboard, layered in a collage with botanical illustrations and vintage paper.
Multiple screens showing the FG Funnels platform, including a webinar page, a website builder, a pop-up form, and a revenue dashboard, layered in a collage with botanical illustrations and vintage paper.

LEARN

THE CURRICULUM

Launch Gorgeous is a coaching and live accelerator experience that teaches online business owners how to launch and sell their digital offers.

From pre-launch strategy to live event execution, Launch Gorgeous gives you the framework and the deadline to actually get your offer out the door, and make sales.

LG Live Webinar

paid lead maker

lg elite

lg classic

workshop series

authority edition

Offer Brand is a branding course that teaches online entrepreneurs how to create
a high-value identity for their digital offers.

You'll walk away with a complete offer identity: the name, visuals, and positioning. Create offers designed to stand out, command your asking price, and stay relevant in an AI-saturated market.

Metrics Muse is a monthly AI and data subscription that delivers tools and tutorials to help online business owners make more profitable decisions.

Each month, members get one AI tool or spreadsheet, one simple tutorial, and one email explaining the context. Finally, you can understand your numbers without drowning in data.

NOT SURE WHAT YOU NEED HELP WITH?

CONNECT

THE COMMUNITY

FG Society is a membership for working
marketers who want to stay relevant, get hired faster, and actually implement AI & automation,
not just learn about it.

Most communities are places to lurk.

FG Society is where you bring your real questions, get real answers, and stay in motion alongside people doing the same work. Membership includes community events, ongoing education, and a culture where no question is too basic. Enrollment is always open.

Julie on the left, and Cathy on the right, both browsing the FG Society platform on a laptop, with screens in between them showing a course dashboard, a calendar, and a booking blueprint workshop, surrounded by a botanical collage.
Julie on the left, and Cathy on the right, both browsing the FG Society platform on a laptop, with screens in between them showing a course dashboard, a calendar, and a booking blueprint workshop, surrounded by a botanical collage.

which one sounds like you?

Lucky, a spotted terrier-mix dog, representing the FG Funnels software path.

“I need a tech platform I
can use from day 1 til exit.”

then
lucky says

You have an offer
(or you're building one) and
you're done wasting time duct
taping tools together.

FG Funnels is an
enterprise-level marketing
platform with the tools to build everything and the support to
make sure you actually launch.

Nick, a fluffy black-nosed Valais Blacknose sheep, representing the FG courses path.

“I need the marketing strategy,
not just the software.”

then
nick says

You're good at what you do... but
offer positioning, launch strategy,
and webinar conversion feel like a
foreign language.

FG's courses are built to make the marketing side of your business
finally click, no matter where
you're starting from.

Explore Courses
Nala, a fluffy dog, representing the FG Society community path.

“I’m a working marketer
who needs to stay ahead.”

then
nala says

You've figured out enough to be dangerous, now you want a room full of people who are actually doing the work, not just talking about it.

FG Society is the membership community for working marketers who want ongoing strategy, real conversation,
and a place to learn what’s needed right now.

meet the founders

ON IG: @JULIECCHENELL

Julie Chenell

Co-Founder + Business Strategist

Julie Chenell is a business strategist and
co-founder of Funnel Gorgeous who has spent over a decade helping online entrepreneurs turn expertise into revenue. She has overseen
multi-seven-figure launches, worked directly with Russell Brunson, and conducted thousands of marketing audits. She also runs Digital Insiders, a private mastermind for scaling business owners.

Cathy Olson, co-founder of Funnel Gorgeous and creative director, in a collage with a 'Wear Your Best' vintage advertisement and engineering diagrams.

ON IG: @CATHYFUNNELS

Cathy Olson

Co-Founder + Creative Director

Cathy Olson is a designer, creative director, and co-founder of Funnel Gorgeous with 26 years of experience making brands look as good as they actually are. She has worked with multi-billion dollar brands like Costco, Best Buy, and Disney, and brings that same level of craft to the online business world, one gorgeous funnel at a time.

Funnel Gorgeous launched as a design company.

In year one, FG made $1 million selling funnel templates.
But Julie and Cathy kept seeing the same gap: beautiful funnels, broken strategy.

So they built the education system. Then the software. Then the community.

Today, Funnel Gorgeous is where design, marketing strategy,
and real human support finally live under one roof.

frequently asked questions

A round icon with a small image of a spotted dog and a purple background, used as a decorative FAQ marker.

Q1:
What is the difference between Funnel Gorgeous and FG Funnels?

Funnel Gorgeous is the brand. The company that houses everything: the
marketing software, the courses, and the membership community. FG Funnels is
one product within that brand, specifically, the all-in-one marketing software for
building websites, funnels, courses, and automations. Think of Funnel Gorgeous as
the umbrella and FG Funnels as the platform that lives underneath it.

A round icon with a small image of a fluffy dog and a green background, used as a decorative FAQ marker.

Q2:
What is FG Funnels?

FG Funnels is an all-in-one marketing platform for online business owners. It was built for creating websites, funnels, courses, and communities, with built-in email, text, and AI automation. It's an enterprise-level platform backed by the support, templates, and training that Funnel Gorgeous provides, making it one of the most supported marketing platforms available for online entrepreneurs.

A round icon with a small image of a fluffy sheep and a peach background, used as a decorative FAQ marker.

Q3:
Who is
Funnel Gorgeous for?

Funnel Gorgeous is for online business owners: Coaches, course creators, consultants, and service providers who want to build, launch, and grow their business online. Whether you need software to build your funnels, courses to sharpen your strategy, or a community of working marketers to stay connected and current, Funnel Gorgeous has a path for you.

A round icon with a small image of a fluffy dog and a blue background, used as a decorative FAQ marker.

Q4:
What courses does
Funnel Gorgeous offer?

Funnel Gorgeous offers a growing suite of business courses for every stage of the online business journey. Featured courses include Offer Brand, Launch Gorgeous, Metrics Muse, Course Chemist, About Darn Time, and Future Fund. Topics span offer strategy, launching, revenue analytics, course creation, and more. New courses are added regularly to serve business owners at every level of growth.

A round icon with a small image of a bengal cat and a gold background, used as a decorative FAQ marker.

Q5:
What is FG Society?

FG Society is a monthly membership community for online business owners and working marketers. Members get access to ongoing support, live community events, and education designed to keep them at the forefront of marketing strategy. FG Society is built for people who want more than a course. FGS was made for people who want connection, accountability, and a room full of people doing the same work. Enrollment is always open.

A round icon with a small image of a black llama and a purple background, used as a decorative FAQ marker.

Q6:
Who founded
Funnel Gorgeous?

Funnel Gorgeous was co-founded by Julie Chenell and Cathy Olson. Julie is a business strategist with over a decade of experience in launch strategy, funnel architecture, and marketing education. Cathy is a creative director and designer with 25 years of experience, including work with Costco, Best Buy, and Disney. Together they launched Funnel Gorgeous as a design-first company that has since expanded into education and software.

A round icon with a small image of a chicken and a green background, used as a decorative FAQ marker.

Q7:
Is FG Funnels the same
as HighLevel?

FG Funnels is built on HighLevel's infrastructure. FG Funnels is an enterprise-level partner of HighLevel, which is a step above a standard white label. What that means for you: you get the power of the HighLevel platform plus the templates, training, community, and hands-on support that Funnel Gorgeous provides. It's the same robust foundation with a significantly different experience layered on top.

here's where to start

(because we know the hardest part is just starting)

You don't have to figure out everything at once.

If you need the platform, try FG Funnels.

If you need the strategy, start with the courses.

Either way, you’re in the right place.

Cathy Olson and Julie Chenell, co-founders of Funnel Gorgeous, smiling together in a collage with colorful iris flowers and vintage newspaper clippings.