It started with a conviction:
that online business owners deserved better. better strategy. better design. and a marketing approach that didn't require leaving your integrity at the door.
It was 2018. The online marketing world was dominated by ugly tactics,
inflated claims, and funnels that looked fine on paper but felt gross in practice.
Two women, a business strategist and a classically trained designer, decided to build something different. A platform where coaches, course creators, consultants, and freelancers could learn real marketing strategy, take courses built around what they actually need, build their funnels, and find a community that actually gives a damn.
That's Funnel Gorgeous. Education, software, and community built on the conviction that ethical marketing and outstanding design aren't extras. They're the whole point.
how funnel gorgeous started
TWO STRANGERS, ONE FACEBOOK COMMENT THREAD.
once upon a time in 2017...
Cathy Olson flew from California to Miami for a sales funnel conference and left more confused than when she arrived. Frustrated, she posted in a Facebook group asking for help. Someone tagged Julie. They spent the next hour going back and forth in the comments.
Cathy in 2017
(before she knew
what a funnel was)
Cathy asked Julie, “What's an upsell? How do you price an order bump?
What does any of this actually mean?!”
JULIE IN 2017
(WHO TOTALLY KNEW
WHAT A FUNNEL WAS)
By the end of the text convo, Cathy said she'd learned more in that one hour commenting with Julie, than she had in three days at the in-person event.
So obviously, Cathy hired Julie.
Julie ran a sales funnel boot camp where she was the only student. Cathy’s first funnel (a $27 front-end offer) cleared $100,000.
“DANG MOM, $100K ON A $27 PRODUCT?! YOU REALLY ARE A DREAM TEAM!”
in the spring of 2018...
Cathy came to Julie with a proposal: she was a classically trained designer, Julie was a strategist and copywriter, and the market was flooded with ugly funnels and unethical tactics. They saw a different path.
on august 6, 2018...
“ONE MILLION IN THE
FIRST YEAR? THAT’S A LOT OF CRICKETS!!”
on august 6, 2018...
Julie Chenell and Cathy Olson co-founded Funnel Gorgeous with a five-day launch that earned $55,000. In year one, the company crossed $1 million in sales. What started as a joint venture became a company, built on the conviction that design and marketing belong together, that your customers deserve both, and that you don't have to choose between doing well and doing right.
meet the founders
A strategist and a designer who decided online marketing didn't have to choose between good and gorgeous.
ON IG: @JULIECCHENELL
Julie Chenell
Co-Founder · Strategist · Copywriter · Internet Marketer
Julie Chenell is a business strategist and co-founder of Funnel Gorgeous who has spent over a decade helping online entrepreneurs turn expertise into revenue. She has overseen multi-seven-figure launches, worked directly with Russell Brunson, and conducted thousands of marketing audits. She also runs Digital Insiders, a private mastermind for scaling business owners.
ON IG: @JULIECCHENELL
ON IG: @CATHYFUNNELS
Cathy Olson
Co-Founder · Designer · Brand & Visual Creative Director
Cathy Olson is a designer, creative director, and co-founder of Funnel Gorgeous with 26 years of experience making brands look as good as they actually are. She has worked with multi-billion dollar brands like Costco, Best Buy, and Disney, and brings that same level of craft to the online business world, one gorgeous funnel at a time.
ON IG: @CATHYFUNNELS
BUT WE DON’T ALWAYS GET ALONG.
THINGS WE CAN’T AGREE ON:
? Which coast is the best coast
? How many animals are TOO many animals
? Living in the City vs. living in the Country
? Disneyland vs. Disney World
(ANSWER KEY: OBVIOUSLY THE LEFT COAST IS THE BEST COAST. UNLIMITED IS NOT A NUMBER, IT’S A ZOO. SAN DIEGO IS THE BEST CITY IN THE WORLD.
OK, BOTH, IT’S LIKE CHOOSING A FAVORITE CHILD. AND YES THIS QUIZ IS RIGGED BECAUSE CATHY DESIgNED IT.)
what we believe
We're not interested in tactics that work until they don't.
Funnel Gorgeous was built on a different premise, that how you market is just as important as what you're selling. These are the beliefs that shape every course we build, every product we ship, and every customer interaction we have.
MARKETING is manipulation.
MARKETING is a service.
Every strategy we teach starts with the customer. If the only way to make a sale is to manufacture urgency or obscure the truth, that's not a strategy we'll teach. Good marketing serves real people with real needs. Full stop.
DESIGN is a luxury for later.
DESIGN quality is a conversion strategy.
Beautiful funnels are trust signals. When your brand looks polished, professional, and intentional, your audience pays attention and sticks around. Cathy has spent 26 years proving that design isn't an afterthought. Inside FG, it never is.
SUPPORT is a task you can farm out, or give to AI.
SUPPORT is how you earn loyalty.
Most platforms hand you the keys and disappear. We built our business on the opposite belief: that real humans deserve real answers, fast. Our biggest expense line is customer support. US-based, live chat, actual humans. We think that's exactly where the money should go.
GROW and scale as fast as possible.
GROW at a pace your customers can trust.
Growth that outpaces your ability to take care of people isn't growth. We've always prioritized a boutique experience over a vanity metric. Slow and steady doesn't make for a great headline. It does make for a great company.
what we built
FG FUNNELS
FG Funnels is an all-in-one marketing platform for building websites, funnels, courses, and communities. FGF has built-in email, text, and AI automation AND is backed by a support team that actually answers your questions.
COURSES & TRAINING
From offer strategy to launch execution to webinar conversion, FG's course library is built around what you actually need right now. Courses include Easiest Yes, Launch Gorgeous, and Offer Brand.
FG SOCIETY
FG Society is the membership community for working marketers who want ongoing strategy, real conversation, and peers who are actually doing the work, not just talking about it.
our community
Funnel Gorgeous is more than products.
Funnel Gorgeous is a community of ethical marketers building businesses they're proud of. These numbers are a reflection of who showed up and stayed.
25,000+
STUDENTS
there’s room for 25,001 any volunteers?
400+
CERTIFIED MARKETERS
and countless happy clients they’ve launched
2,500+
ACTIVE USERS
you should definitely
be an affiliate
8
YEARS IN BUSINESS
which is like 56 in
internet years
“I've got a PhD in buyer's skepticism...
I don't throw money or recommendations around lightly. So when I say FG Society is worth it, I mean it. You can literally book a client to cover the cost.”
Webly Alfred
Launch Strategist & Tech Coach
First course I've ever
finished in one afternoon!
I LOVE IT!
Sasha
Sales Funnel Strategist
ready to find your place inside fg?
NOW IT’S YOUR TURN.
If you need the platform, try FG Funnels.
If you need the strategy, start with the courses.
If you need the growth, start with the community.
Pick one. Start there.
© Copyright 2018 - 2026 FUNNEL GORGEOUS, LLC. ALL RIGHTS RESERVED.
